Most business owners work from a vague, anxious sense of what their business “should” earn.
These two numbers replace the guessing with two clear figures.
Your Foundation Number
The minimum monthly revenue you need, after tax, to cover what's essential - your bills and the
business's core costs. No profit, no extras. Just steady ground.
Your Growth Number
The monthly revenue you need to actually thrive - your real lifestyle, a profit buffer, and room to
invest back into the business.
Why both matter
Turnover alone hides the truth. These two numbers give you a floor and a target - a way to see,
at a glance, whether your business is keeping you safe, helping you thrive, or somewhere in
between.